Admired by both men and women the world over, it's little wonder that Pippa Middleton's maid-of-honour dress has become the most sort after style for brides and bridesmaids-to-be.
Alain Mehada, Chief Personal Shopper at Debenhams Oxford Street, revealed that they have experienced a deluge of customers wanting to emulate Pippa's 'classic' look:
'We have been inundated by customers asking if we have anything similar to the dresses worn by Kate, Pippa and the flower girls, but the ivory dress worn by Pippa is the most requested by far.'
Debenhams have responded to such unprecedented demand with a limited edition dress inspired by Pippa's, which is to go on sale later in the year.
Where the Sarah Burton ivory gown with cowl neck, cap sleeves and button-back detail is rumoured to have cost in the region of £20,000, the Debenhams homage will sell for just £170! That's what I call a rear-ly good deal (sorry, couldn't resist that one). No doubt it will be a huge hit when it arrives in store.
To help cope with the demand, customers are being invited to register their interest by sending their details to firstname.lastname@example.org, so that they can be notified of further developments.
Also, look out for the emerald green evening gown (£99), based on the Alice Temperley design worn by Pippa to the evening reception. Now you really can get the Middleton look on the high street!