Friday, 10 September 2010

Biba's Back Baby

Barbara Halanicki caused a fashion revolution when she launched Biba as a mail order company back in the '60s. The first store opened in 1964 and prided itself as being something different; it was the first place to allow make-up to be sampled before purchase - which cemented its place as a routine pre-work stop off for many women, so they could make themselves up for the day ahead. Biba proved to be a haven for hip young girls who wanted to be able to recreate the celeb looks of the day on a budget, but was confined to fashion history when the doors finally closed in 1975.

Now, here we are 35 years later with Biba relaunching in conjunction with House of Fraser - and with Daisy Lowe as its face no less. The A/W collection is now available in store nationwide and online at and

The brand remains true to its heritage, with strong '60s and '70s influences coming through.

Dress, £125

Coat, £165 Bag, £125

The iconic Art Nouveau logo has inspired a fine jewellery collection in a black and gold colour palette.

Pendant, £1500

Hopefully Biba is back for good!


  1. I loooooooooooove the coat. The brand sure does look like a classic. :)

    I found your blog via an IFN group for new bloggers and would love to stay in touch and grow together. How do you feel about following and/ or doing a link exchange with my blog. I'd love to return the favor. :)

    Love from Toronto, Canada

  2. Daisy Lowe looks beautiful in these ads!

  3. I love Daisy Lowe- it's great to see a model with a few curves for once.

  4. So jealous of Daisy Lowe - she always looks great and she's dating Matt Smith!