It seems like tents have been popping up all over London in recent weeks, what with the protesters outside St. Paul's and the Twi-hards hoping to catch a glimpse of R-Patz at the Breaking Dawn premiere. Last night it was the turn of some savvy shoppers to brave the cold on Regent Street...
At 9am this morning Versace's hotly anticipated collection for H&M finally hit the rails at 40 flagship stores worldwide, and with prices starting from as little as £15 it's no surprise eager bargain hunters camped out to guarantee their spot at the front of the queue! As expected, pieces sold out in a matter of minutes and the huge demand from online shoppers even caused H&M's website to crash.
Versace designs are iconic. Who could forget the safety pin dress that effectively launched Liz Hurley's career, or the image of J.Lo swathed in palm print chiffon slashed to the navel?
For the collaboration with H&M, Donatella Versace has delved into the archives to produce a collection which is the very 'essence of Versace'. There's lots of studded leather and leopard print, plus the now infamous palm leaf print - although sadly no safety pins. One dress is strikingly similar to one worn by Cheryl Cole to the National Television Awards earlier on this year. Where Cheryl's strappy LBD cost in excess of £2000, the version for H&M retails at just £79.99.
If you've been lucky enough to get your hands on a piece of Versace for H&M, it'll certainly get you noticed!