Sunday, 26 June 2011

Perfect White Basics at Chinti & Parker

Say 'Wimbledon' and what immediately springs to mind? Strawberries and cream? Cliff Richard singing in the rain? Well, for me it's got to be crisp white cotton. This is one tournament that remains notoriously strict on its dress code - forcing Serena Williams and co. to tone down their attire. White not only screams summer, but is a huge trend at the moment.

If your wardrobe needs a boost in white basics, it's game, set and match to Chinti and Parker...

They may form the basis to every wardrobe, yet we all know that finding a perfect t-shirt can be a seemingly endless task. It was this very problem which led Anna Singh and Rachael Wood to launch Chinti and Parker back in 2009. They spotted a gap in the market for British luxury basics which are produced in an ethical way, and effectively brought the long search for quality basics to an end. Their cotton jersey is 100% organic cotton, plus they have also inroduced a jersey made from a blend of highly sustainable Bamboo and Seacle - a natural product derived from seaweed. These are garments which are designed to bolster the wardrobe and, very importantly, to stand the test of time - all that from a carbon neutral company!

London stockists include: Anna, Browns, Cochinechine and Trilogy.
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1 comment:

  1. Have you tried the White Company? Because I love their basics as well.

    Always good to hear about sustainable clothing.