Beckham for Belstaff

If David Beckham's Amazon adventure wasn't enough of a treat this week, here's even more footage of Becks on a bike - this time it's the advertising campaign for Belstaff. Enjoy...

Becks Swims for his Supper

On a warm, sunny day what would you like to see more than anything? How about David Beckham modelling his new swimwear range for H&M? Well your wish is my command!

The sun certainly came out on cue today - just in time for David Beckham's swimwear launch at Shoreditch House in London. Oh to be a fly on that wall - but hey, here's a pic to keep us all happy.

As for the new range, I can't quite imagine anyone pulling off a pair of white budgie smugglers (£14.99) quite like Becks, but thankfully his swimwear collection also includes some baggy board shorts (£19.99).

Boys, now you've just got to wait until 22nd May to get your hands on some Becks appeal before hitting the beach this summer...

Beckham Uncovered

So H&M have secured a sought after Super Bowl slot to premiere their new ad - but first we've got to vote whether we want to see David Beckham covered or uncovered. Talk about ask a silly question!

Harper Beckham Steals The Show

How cute is this picture of Harper Beckham sitting pride of place on daddy's knee waiting for her mum's catwalk show - and is that a smile from Anna Wintour?

Even if little Harper hadn't won over the Editor in Chief of US Vogue, Victoria Beckham's S/S'14 collection could be relied upon to do the job.

Marking a turnaround from VB, the line focused more on masculine tailoring than on the tight-fitting dresses on which Victoria cut her designer's teeth. But whilst wide cut cropped trousers, white shirts and triangle motifs were the order of the day, there were still enough frilled hemlines to keep lovers of more feminine styles happy. Bring on next summer!

Becks In His Kecks!

Needless to say this made my day! Yes, it's the ad directed by Guy Richie to celebrate the launch of David Beckham's latest bodywear range. Gotta be his best work yet, what do you say?

 

David Beckham for H&M

Any excuse to post pictures of Becks in his kecks - David Beckham's underwear range for H&M goes on sale today...

Speaking of the range Goldenballs himself said: 'I can't wait to show people the collection - although I'm not sure my mum will be too happy seeing a billboard image of me in underwear again.' His Mum might not be very pleased - but I certainly am!

Not Forgetting the Beckham Boys...

No sooner have I announced Victoria as the most stylish woman of the year than another poll crops up - this time extolling the virtues of the Beckham boys. David Beckham is certainly no stranger to the style pages, but this time it is his eight-year-old son Romeo who is grabbing all the headlines as he is named as GQ's 26th most fashionable male - hot on the heels of his dad who makes it to 16th place.

The feature describes the Beckham's middle son as being: 'frighteningly tuned-in' - which is only to be expected with parents like his. But whereas Brooklyn and Cruz are happy in their L.A. beachwear, Romeo is more comfortable in a suit and bow tie.

David Beckham Underwear

After a highly successful four year stint as the face (and body) of Emporio Armarni it has been revealed that David Beckham plans to go it alone and launch his own brand of underwear. It seems like the logical next step for 'brand Beckham' - as Victoria's fashion credentials continue to rise it was only a matter of time before style-conscious hubby David got in on the act. Let's hope he's going to model the range himself so we get to see a whole lot more billboards like this in the future!