HEMA's London Launch

Dutch store HEMA has landed in London and it promises to be a treasure trove of bargain buys. Never heard of them? Well they've got over 600 stores in 7 countries - and now a Victoria flagship is one of their number. Fun fact of the day: 1 in 3 Dutch boys buy their boxers from HEMA don't you know, but there's much more to HEMA than pants. Dubbed the 'Posh Poundland', at HEMA you'll find everything from cosmetics to kitchenware - making it the perfect place to pop in for those everyday essentials. Take the sunglasses - just £5 will get you a pair of wayfarers, aviators or bug-eye shades.

Find HEMA at Victoria Place Shopping Centre, London. This first UK branch is sure to be one of many as Kingston and Bromley follow Victoria in July.