There were lots of famous faces to spot in the crowd watching Christopher Bailey's biker inspired collection for S/S; SJP, Serena Williams, Alexa Chung, Andy Murray, Cat Deeley and, of course, Anna Wintour were just some of the names in a star-studded front row.
The highlight of the show was Bailey's reinvention of Burberry's classic trench, achieved by incorporating biker jacket detailing such as quilted leather sleeves and studded spikes. All the looks were accented with a pop of colour from bags and belts in mint, lime, acqua or lemon.
The latter half of the show heavily featured python printed on more belts, biker jackets etc. which wasn't to my personal taste - being totally freaked out by snakes! Also, a number of the models looked in pain as they struggled to walk the catwalk. One poor girl even fell over, suggesting that there was some problem with the footwear - who ever said modelling was easy!?
This didn't detract from the fact that Bailey has triumphed again. As chief creative director he has managed to breathe new life into Burberry. The 146 year old company experienced crippling losses after chavs and football hooligans adopted the brand's signature Nova check as their badge of honour. Ever since Burberry have gone to pains to redefine their image by associating themselves with young British acting and musical talent, signing up the likes of Emma Watson and George Craig to front their campaigns. Now, with each successive collection Burberry goes from strength to strength. Plus, thanks to some genius marketing the jackets and bags went on sale straight after the catwalk show had finished. So, Burberry may have just redefined Fashion Week too.
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